Kenny Lattimore Launches SincereSoul Records

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Grammy-nominated R&B singer Kenny Lattimore is pleased to announce the launch of his own label, SincereSoul Records, having inked a distribution deal with EMI Label Services inconjunction with Capitol Records, who will provide marketing and promotional services for the label. This summer, Kenny Lattimore will release his latest album, Back 2 Cool, on his newly formed label, SincereSoul Records. The lead single off Back 2 Cool, “Find A Way,” will impact radio nationwide in early May 2012.

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“I’m thrilled to be launching my own label,” says Kenny Lattimore. “It has been a blessing to find success in this industry as an artist and now, thanks to EMI Label Services, I have found a home for SincereSoul Records. I’m looking forward to having more control creatively as an artist and as a businessman outside the recording studio, where I have the freedom to explore all facets of my experiences and blend them into my music.”

Two years in the making, Back 2 Cool has been Kenny Lattimore’s labor of love. Says Kenny Lattimore of the album, “Back 2 Cool is about relationships getting back to a place of reconciliation—finding a new place of ‘cool.’ The album talks about the struggles being lost in love and finding a new space where you can believe that love still exists. With this album I want people to know that it is ‘cool’ for R&B to go back to its roots and be about love again.”

Along with recording his new album, Kenny Lattimore is involved with numerous charities and organizations, including UNCF’s Empower Me Tour, The ASHÉ Foundation, and his own, The Kenny Lattimore Foundation. Committed to changing the lives of youth in underserved areas through education, arts, and mentoring programs, The Kenny Lattimore Foundation recognizes the need for young people to have trustworthy mentors in their lives and awards yearly grants to Non-Profit/NGO mentoring and arts programs aimed at these underserved communities. As a headliner for UNCF’s Empower Me Tour, Kenny Lattimore travels the country motivating and mentoring young people toward excelling academically, being more responsible, and taking care of their health. As a spokesperson for The ASHÉ Foundation, Kenny Lattimore helped to change the lives of orphaned children in African nations who are suffering from the effects of HIV/AIDS, wars, and poverty by collecting and distributing shoes, clothing, other major necessities, and services to displaced and disadvantaged communities.

With more than a half dozen albums under his belt, having won an NAACP Image Award and been nominated for countless other accolades, including Grammy, Soul Train and Stellar Awards, Kenny Lattimore has established himself as a soulful song stylist with true R&B roots. Whether it is putting a distinctive stamp on classic songs recorded by such musical icons as Donny Hathaway (“I Love You More Than You’ll Ever Know”) and George Harrison (“While My Guitar Gently Weeps”) or creating his own legacy of hits including “Never Too Busy” and the wedding ballad “For You,” Kenny Lattimore’s style combines passion, sensuality, intensity and subtlety, making him one of today’s premier male vocalists.

For more information about Kenny Lattimore and his upcoming album Back 2 Cool, please visit: http://www.kennylattimore.com/ and follow @KennyLattimore on Twitter.

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