Over 122 million Americans will shop online on Cyber Monday, according to Shop.org. Big-box stores offer both in-store sales and Web-only sales, and the products they’re selling online on Monday will be different than Thanksgiving night.
Moreover, they want you on their sites and will offer deals to get you there. Retailers love when you buy from websites: Not only can they chronicle your preferences and spending habits, but they can direct you through the shopping experience and control the products you see.
Almost 80% of holiday shoppers start their shopping before December, hence why many online retailers have started their holiday deals before Black Friday and Cyber Monday.
40% of holiday shoppers now actually begin buying gifts before Halloween primarily thanks to the wide array of products available online.
44% of holiday shoppers last year made an online purchase, a number which is expected to increase this year not only on Cyber Monday but throughout the holiday season.
This is important to retailers because shoppers who shopped online AND in-store spent 25% more during the holiday season on gifts than shoppers who only shopped in-store.
Last year, Cyber Monday saw 106.9 million shoppers visit online retail sites, a 10.8% increase from 2009 (96.5 million shoppers) and a 43.3% increase from 2006 (60.7 million shoppers). Given the growth of Cyber Monday over the past few years it’s possible as many as 120 million shoppers could visit online retail sites on Cyber Monday this year.
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